Cold World – [Eric Reprid]

With the past 5 years being some of the most monumental for the city of Vancouver’s ever-growing rap scene, each month it seems a new artist rushes to the front of the leaderboard of artists to explode out of the city and be the first to create a steady outpouring of talent, much like Drake did to Toronto. Over the past few weeks, we have seen one of the city’s most promising prospects take the whole world by notice with his hottest debut yet with his new smash hit “Cold World”. His song took over quickly amassing millions of streams across platforms and quickly asserting himself as the next to blow out of the West Coast. Eric has always been ahead of the curve in terms of how he crafts his lyrics, he is the creator of velvety smooth verses while intertwining complicated rhyme schemes, that end up melting together like warm butter.

If you’re familiar with Eric’s music than you would know his visuals are always incredibly on point. He dropped the video for this ice-cold new single, possibly the best front-to-back music video he’s released to date. Directed by Eric, with help from one of the best up and coming directors AZE of Silver Spades, the pair do an immaculate job of creating an entire world in this cinematic story. In the song, he discusses navigating through the cold world we find ourselves in, Eric and AZE use outstanding shot locations to depict Reprid battling the negative forces bringing him down while he fights to stay positive through it all.

This is not an overnight success story, Eric Reprid has been putting in the work to get an instant hit like “Cold World” for years. The fact that he is finally getting recognized for his talents so quickly is refreshing, speaking to the quality of this song. Produced by Marc Wavy, the song is the perfect showing of the Canadian star’s smooth vocals on the hook and his clean cadence that has every line delivered perfectly.  Eric has a deep catalog that is a perfect resume of what he is capable of sonically, the sky really is the limit for a stellar emcee looking to make this cold place a little brighter. Be on the lookout for his EP with the same title later this year!

Stream “Cold World” on all platforms here and watch the video below!