Okay, I know I have pretty much been writing about every single Smokepurpp release that has come out, but that’s because his rollout for Florida Jit was somewhat lengthy and very eventful. Smokepurpp has always piqued my interest with his projects because he typically covers a wide range of sonic sounds and styles, and the aforementioned project is no different. I was thoroughly impressed with most of the tracks on the album, whether they contained features from artists like Yung Nudy, Denzel Curry, Rick Ross, or Jack Harlow, but I also enjoyed his solo efforts as well. I think Smokepurpp’s ability to put together quality projects is honestly underrated, and it should definitely be praised much more than it currently is.
In order to continue the hype behind the album, Purpp decided to drop a short visual for the project’s closing track “Chopstix”. While this song isn’t necessarily one of my go-to tracks off of the album, it made me rethink my stance after watching the video. The beat is made up of eerie, creeping synths, crashing percussion, and, as with the majority of the album, 808s that can and will bust your speakers if you turn the volume up too much. Purpp’s delivery begins with a lot of vitality, but it almost seems as if he’s holding himself back from truly going haywire. This doesn’t last for long, though, because he ends up setting himself free and truly getting hasty with his words. As he gets into his fairly short verse, he divides his bars up into segments and delivers these lines in a somewhat spaced out fashion, leading to an intriguing cadence that breaks up the consistency of the delivery he uses in the lengthy hooks. The way he composes this song, whether we’re discussing his chorus’ or verse, reminds me a bit of some of his older offerings. It just seems grittier and more aggressive than some of his more recent music, so it’s nice to relive those memories and be brought somewhat back into the past. As for lyrical content, this also reminds me of a lot of his older music considering it doesn’t really have much significance at all. It’s antagonistic, violent, and boastful, but this is what caught my attention in the first place years ago, so I appreciate it even if it doesn’t have too much meaning or significance.
As for the music video, it also looks a bit nostalgic with a big group of his friends surrounding him as he dances around with guns and jewelry. The two main settings include a kitchen, which makes sense because there are animated Chinese food cartons floating around as if they’re making these things themselves, and there are also some scenes that take place on a basketball court. There are super quick cuts that take you on a rapid journey throughout a plethora of video clips, and the abundance of edits and effects make this video seem just as chaotic as the song itself. As Purpp dances around and acts out some of his lyrics, there’s even a few cameos from the rising icon Lil Mosey who has been blowing up more and more recently, as well as Ronnie J, the legendary producer who produced most of Purpp’s album. Overall, this visual seems like it was edited for people from another planet to watch, which makes it that much more appealing in my opinion.
Smokepurpp just further impressed me with Florida Jit and although it might not be as good as either of the Deadstar albums he released, in my own opinion, it’s still completely filled with bangers and it’s a project that is going to be revisited pretty commonly for the foreseeable future. I’m hoping that Purpp decides to release more music videos for the project beyond the visuals he has already dropped, and I’m especially hoping that he’s going to be able to recruit some of his features to make videos with them because I always like seeing artists come together and bring their songs to life visually. While “Chopstix” might not be earth-shattering or groundbreaking, it’s a song that goes hard and puts a nice cap on the album, so I have no complaints. Be sure to peep the brand-new hectic music video for the closing track on Smokepurpp’s most recent album Florida Jit.