Broom – [HerDrug]

Southside Atlanta’s own HerDrug made his Lyrical Lemonade debut last month with his tape Adventures of an Addict which flew under the radar of many in the city and online, but what the tape lacks in notoriety it is made up for by Drug’s incredible versatility and artistic direction that shines through across the ten tracks on the project. “Broom” was one of my favorites from the release and just this past week he unloaded a visual to pair with the song, brought to life by the trio of DonnDigital, Tip Skywalker, and DeadPurpp who shot, edited, and handled the VFX respectively. Jootsu handled the production on this track and the bulk of the other installments on Adventures of an Addict and his chemistry with Drug is obvious as he supplies a bevy of varying sounds that all fall comfortably into Drug’s range. I hope we see more visuals from this project and can confidently say that HerDrug is one of my favorite diamonds in the rough in a city packed full of incredible new talent.