If there’s one thing we’ve learned about Brockhampton since they came on the scene, it’s that they can never be counted out. They work quietly, but when they distribute their art to the masses, it is an explosive phenomenon that turns all heads in their direction.
Possibly dissatisfied with the reception of 2018’s Iridescence after unspeakably high expectations set by the group’s 2017 trilogy, the band clearly took a step back to switch it up and decide where they would go from here.
And switch it up they did, as their first 2019 single, “I Been Born Again”, from their upcoming album Ginger, takes a “less is more” approach. Not only is this song hookless, but the beat on here is very skeletal, relying on sparse synthesizers weaving in and out of a bouncy bassline and kick drums, along with some vocal samples scattered throughout the track.
As I said, this song doesn’t have the hook or refrain that is usually part of the Brockhampton formula, and this is actually refreshing to hear, especially considering the fact that the verses don’t disappoint. Joba’s pitched down verse meshes with the ethereal mood of the track, and Matt’s explosive verse to finish off the song ended it on a high note, only increasing anticipation for what is to come next from their new record.
The almost entirely black-and-white visuals prominently feature a single long take for a majority of the video, and these gripping visuals only prove further that the group is pushing to outdo themselves with Ginger.
Check out “I Been Born Again” on all streaming services now, and don’t forget to check out the music video down below!