In Big Jade’s video for “RPM,” the Beaumont-raised rapper jumps on a reworked Ludacris beat for a minute and six seconds straight. No breaths, no breaks, no wasted time. She makes every lyric count, and throughout the song’s brief runtime, displays an entire rolodex of different flows, none of which seem to make Jade break a sweat. She raps to dizzying ends with machine-like consistency, and yet, barely pays attention to the camera documenting the whole thing. She’s preoccupied braiding someone’s hair, and just so happens to be rapping at the same time – that is, better than anyone I can think of and with a fraction of the effort.
This unrivaled skill, confidence, and charisma are the attributes that make Big Jade so interesting. By day, she did hair until recently signing a deal with Alamo Records. But by night, she’s taken the influence of her mother’s battle-rapping days and turned it into a rapidly-growing career in music, now backed by the legendary BeatKing, whom Jade is signed to in partnership with Alamo Records.
This team is an important part of the story, but Jade is the centerpiece here. She’s better than everyone and she knows it. Now with a record deal to her name, it’s time to show the world.
We recently had the chance to sit down with Big Jade for an interview. Read our full conversation below:
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LL: How are you? Congratulations on the deal with Alamo Records!
I’m good! It really ain’t even dawned on me yet – I guess when I start seeing that money, it will.
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LL: Music-wise, what’s been the story thus far? How long have you been making music?
I’ve been making music for four years. When I got finally a little bit popular, I ended up going to jail for six months, and now I’ve been out for about six and half months, and just got an Alamo deal.
LL: What made you want to start rapping in the first place?
My momma was a battle rapper when I was younger, so I used to always follow her around in the studio and shit. [Rap] was something that I always wanted to do but was scared to express it – and then when Dej Loaf came out, I was like oh yeah, they gon’ let me rap.
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LL: Where do you find inspiration from when recording?
I go through shit every day, all day, and people around me go through shit every day, all day. So whatever comes to mind is how I’m feeling. If I’m mad at a given time and somebody did something to me, I’mma rip that bitch up. I just stay true to myself in what I write – whatever vibe I’m on is the vibe that you’re gonna get.
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LL: A few of the songs you’ve put on YouTube recently have been remixes of old beats, right? “RPM,” for example, is from a Ludacris song.
Yeah, they’re remakes of old beats.
LL: What do you listen to outside of your own music?
I listen to Lauryn Hill and Erykah Badu chopped and screwed. Outside of that, just a whole bunch of instrumentals. I find other people’s music through family and my homegirls, though. If my homegirl is playing it or my daddy is playing it, I’ll find new music, but when my phone is connected, it’s either instrumentals, my music, or something chopped and screwed.
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LL: Was chopped and screwed music around you a lot while growing up in Beaumont, Texas?
Oh yeah, because a lot of people be getting it fucked up. Houston be claiming Pimp C and Bun B and stuff, but Pimp C is from where I’m from – we from 409. So I grew up on all that. DJ Screw, Bun B – all of them – they’re from Beaumont.
LL: In terms of new artists, too, it feels like there’s a lot coming out of Beaumont right now. There’s you, Teezo Touchdown…
Yup, Teezo Touchdown is crazy. Teezo is a real close friend. There’s no real scene in Beaumont, though. It’s the country – if anything, it’s just dangerous out there.
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LL: One of your bigger cosigns thus far has been from Asian Doll. How’d that come together?
Asian Doll is a real ass bitch. She reached out to me when I dropped “RPM” saying I killed that shit and she wanted to link up. We ended up being in Atlanta at the same time, right when she got out of jail. So as soon as she got out, we linked up, went to the studio and made “Move Bitch.” She was a real ass bitch.
LL: BeatKing has also been a big part of your career thus far. How did you meet him?
BeatKing found me last year right after my boyfriend died. He saw me rapping on DaBaby beats and started sending me beats, so we just went from there.
When I started working with BeatKing, that’s when I became more of a real rapper. I started taking it more seriously and that’s when I started to get recognition.
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LL: The music videos have been a huge part of your rise, as well. The “RPM” video is definitely a favorite, where you’re doing someone’s hair while rapping.
Yeah, I mean that’s what I do. I rap and I do hair. So I wanted to see how it would go if I was rapping in a video while doing someone’s hair. That’s what was gonna make me connect with people – it’s just me doing what I really do, every day.
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LL: I wanted to talk about your new deal with Alamo Records. What’s next and what’s changed since signing?
I’m feeling good that I’m able to move my family out of Beaumont. Now I have a budget for everything and a whole team of people that are ready to work with me and build me up. They believe in me and they see that I’m a star. So they’re ready to build on that and work towards it.
I chose Alamo because I wanted someone to build with me, not just someone who was going to give me money and leave me on my own. I wanted to somebody who would work with me and wouldn’t give up on me if it takes a little time or we gotta go back to the drawing board. Alamo had that plan and gave me everything I wanted.
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LL: 5 years from now, where do you want to be?
I’ll be settled down somewhere. My little daughter, she’ll be rapping in 5 years – she’ll be 10 and she’ll be the hardest thing that ever came out.
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