By way of refined artistry and a knack for consistently heightening his already-high threshold of quality for new music, Massachusetts native James Guild is one of those artists that hit me right off the bat as a name to look out for. Showcasing his standout execution of creative vision with his newest release, “Basic Cable”, Guild is here to let us know that it is officially time to begin the rollout of his forthcoming debut, PHNX.
Utilizing disorganized imagery and a visually-represented mental state of confusion as it dives deep into the crevices of Guild’s mental state, this track achieves a perfect duality between the subject matter of discovering inner demons and enthusiastic production via Latrell James. The Lord Felix-directed visuals paint this image both carefully and descriptively, making for an all-around fantastic video and audio release to let fans know who James Guild is as we approach his debut project. With that being said, be sure to check out “Basic Cable” below and let us know what you think in the comments.