With producers finally starting to get more recognition and respect in the industry, there are still tons of producers out there that have been secretly putting out major hits that the world may not even be hip to. While there’s still more work to be done to give producers and all creators their proper credit, various media outlets, producers themselves, and streaming services have been doing a pretty good job at highlighting all parties involved when it comes to the final product of a song. One of the producers who really has been having an amazing career thus far would be the New Jersey-native Austin Powerz.
In recent years, he is known for producing on Meek Mill and Ella Mai’s hit “24/7”, Trippie Redd’s “How You Feel”, and even Drake’s “Lemon Pepper Freestyle”. In fact, he just recently obtained another producer credit for contributing to the creation of Drake’s “In The Bible” featuring Lil Durk and Giveon, from his highly anticipated album Certified Lover Boy. I sat down with Austin for his very first interview to speak about his career up until this point, how it feels to be mentored by Boi-1da, the success of his contributions on Certified Lover Boy and more! Read our conversation below.
Tell me a bit about yourself and how you got into producing.
AP: I’m from New Jersey. I started making beats when I was 14 years old. When I started I never really thought I was going to end up doing music for a career. I taught myself how to play guitar & piano when I was 7, so I always knew I was fascinated with music. For a few years, I had FL studio downloaded on my computer I just never used it for the longest. One day I just found myself on the program then watching videos on how to use it and I just never stopped. Now here we are.
Who are some of the people who influence your production style?
AP: Definitely Boi-1da, Timbaland, & Pharrell.
Where do you draw your inspiration from when it comes to the music that you produce?
AP: Generally, it really depends on what’s going on in my life and how I’m feeling at the moment. I usually just let it flow and create whatever comes out.
You’ve worked with tons of artists such as Trippie Redd, A Boogie, Nav, and Meek Mill. How has it been for you adjusting to the fame that you’ve been getting since coming into the game?
AP: My whole journey so far has been a blessing. I’m still learning every day and I don’t think I’ve fully realized how far I’ve come. I’m constantly growing and evolving. It definitely hasn’t been an overnight success. I’ve been working on it for years.
Meek Mill and Ella Mai’s “24/7” received some production from Austin back in 2018
One question that I like to ask producers is that if they feel like they get the proper credit that they deserve or not. What’s your take on that subject? How do you feel as a producer in the game today & getting credit?
AP: I feel like producers are getting credited more now than ever before. Spotify now shows producer credits & Apple now has playlists for producers which definitely helps. The main way of getting proper credit is a tag, but personally, I don’t like tags, at least for myself. I just want to make timeless music and be known for that. Not always getting the proper credit and recognition hasn’t really bothered me, it just makes me realize I gotta work harder & and make an impact worth the recognition.
What does your ideal studio session look and/or feel like?
AP: The speakers and the vibe gotta be proper. Your environment really gotta be perfect to create the music you want to. I usually bring my hookah to the studio it definitely helps the vibe.
You produced on “Lemon Pepper Freestyle”, which was a huge success for you. How did that collaboration with Drake come about?
AP: I was back on the east coast at the time and I was just working on a bunch of ideas. I started on the idea and immediately knew that Boi-1da had to touch it. I sent it to Simon, next thing you know it turns into “Lemon Pepper Freestyle”. It was dope to see how the song came together. It was definitely a moment for hip-hop.
“Lemon Pepper Freestyle” was co-produced by Austin Powerz alongside Boi-1da, Fnz, and Keanu Beats
Drake’s Certified Lover Boy has gotten so many accolades in only its first few days of release, and you produced on “In The Bible” with Lil Durk and Giveon. How does it feel to be a part of one of the biggest projects this year?
AP: It’s really been such a blessing. I’m definitely super grateful to have worked on CLB. The project is incredible and I can’t wait to cook up more for him in the future.
“In The Bible” is Austin Powerz most recent producer credit, alongside Leon Thomas III
How has work been for you since we have gotten out of lockdown and finally got to move around a little bit?
AP: I would say the lockdown was really a blessing in disguise for me. It really allowed me to sit down and focus and get my sound to where I want it and just prepare for the next chapter. Now that it’s getting better slowly but surely, I’m really looking forward to getting back to sessions and getting back into the flow of things.
Who are some of your dream collaborations that you’re looking forward to?
AP: I would have to say Lil Baby, Kendrick, Travis, Thug, Future. As far as outside of rap, I would love to work with Bieber, Beyoncé, Adele. I really just want to work with artists that excite me when I hear new material from them.
Are there any ventures you’re interested in outside of music that you’d like to get into someday?
AP: Of course. My main focus right now is primarily the music but there are definitely various things I would love to get into. I’m just going with the flow right now and continuing to build my music legacy first and foremost, and the rest will come naturally.
What does success look like in the eyes of Austin Powerz if you were to fast-forward five years from now?
AP: To me, it’s very simple. I just want to be able to create the best music possible. I want to leave an impact on the world and really inspire others.
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