Here at Lyrical Lemonade, we pride ourselves on highlighting the gems that are circulating throughout the musical world. This is sometimes a hard thing to do when you take into account all of the facades and copy catters that are constantly coming and going. Nevertheless though, our mission remains the same as we strive to bring the best talent to our pages day in and day out. That said, today, I’m extremely excited to bring to our pages one of those gems. If you haven’t heard of Armani White, then let this be the last day you are able to say that. The West Philadelphia rapper has been taking the Hip-Hop world by storm and he’s truly just getting started. Out of all of the rappers I catch myself listening to Armani exudes a certain poise and realness that can only described as infectious. Once you listen to him, you’ll know exactly what I’m talking about. A couple of days ago, I got the chance to hop on the phone with White to get a deeper look into who he is as a person and an artist; The interview was one of the most fun that I’ve had in a while and I’m really glad to be able to share this with you guys. As you read our conversation, its almost undeniable to notice the authenticity and passion that Armani not only has for his craft, but for life itself. For those who want to get to know more about Armani’s music, my favorite track by his is a joint called “Touché”. I’ve attached it down below for y’all to check out as well.
SM: How you living man, how’s life treating you?
Man, I’ve good man. I’ve been starting every day at 5am for 2020 and just jumping back into it. I took a break for the first time in like years because the entire music industry was closed on Christmas; We just kind winded down, because I just realized that if I keep moving at the pace that I’m moving, I’m just going to burn out. This was the first month that I didn’t have any shows or anything like that. So yea, I was like, I’m gonna fall back and chill..play the game a little bit. So I’m coming off of that. I just finished up a couple more songs too, so getting ready to take all of those to the lab and start making something dope out of those. Its a never ending grind.
SM: When it comes to keeping yourself level headed and kind of just calming down, do yo usually take little breaks like that?
I guess I’ve always had a fear of breaks honestly, just because my career has been staggered by breaks, like really long and unintentional breaks like when my dad passed; that was a pretty long unexpected break that I wasn’t really anticipating. But even before I started to get any type of notoriety, I went to college which was an unexpected break too because I never realized how much stuff you couldn’t actually do when you were in college. I was trying to focus and get degrees and all of that so that really consumed my life. It was all just polarized around alright you can’t do this and you can’t do that. So I usually don’t take that many breaks for the most part. The closest thing I’d consider to be a break would be just me pacing myself out sometimes. I’ll go and see my niece because she’s kind of like my reset button. I’m trying to think of that little thing that was in the movie Inception…It was that little object they had to remind themselves that everything was real.
SM: The little spinning top joint?
Yeah Yeah the spinning top. My niece is like my lil spinning top. If I’m doing a bunch of stuff, I’m like woah before I burn out, let me go kick it with my niece; and it really doesn’t matter what we do. She’ll sit there and watch her My Little Pony show or she could be whiny and falling out. But it’s like either way, this is a real life human right here. She’s not someone who wants something from me…well I guess she wants toys from me…But this aint nobody who’s using me. It’s real genuine love.
SM: I want to keep talking about your niece. I’ve peeped the stuff you post about her on social media and it’s mad dope. Would you say she’s a huge piece of inspiration for you? Not just in your music, but in life also?:
Yea for sure. And I’m not sure if I’ve ever said this on record, but forreall, I don’t think I truly understood what love was until my niece was born. Just because my niece doesn’t really live with her mother. She lives with my mother who is her grandmother and also she doesn’t have a father in her life. She doesn’t know who her father is, so the only perceivable notion of the concept father…is me. Like if someone asks her who her father is, she says, “Uncle Mani”. And I didn’t really understand the concept of having someone like that where you’re that important in their life to them and they’re that important to you in your life. And I definitely didn’t realize all of that until she was born.
SM: Thats amazing man. God put you in that young girls’ life for a reason and you’re answering the call man. That’s inspirational.
AW: I think He put her in my life for a reason; It definitely is just humbling and a blessing to be her Uncle.
SM: Growing up, I always wanted to play football; So for you, were you always trying to be a rapper? Was that the path you always wanted to go down or were there other things you wanted to be growing up?
Ugh…I was a little hood nigga, I can’t even lie. I gotta keep it real with you. But I mean yeah I’ve always wanted to be a rapper, its just my path to do so, it didn’t really make much sense. Like I said, I was just a bad little kid fighting and all that shit. I was just in the neighborhood and when I was a much younger kid, I wanted to be like my dad was, or at least the stories I heard. And I think this was just me having a really impressionable mind as a kid and not really understanding right from wrong and seeing what people were really up lifting. There was a guy down the street who killed three people and I don’t know how we all knew that but it was just like damn he killed three people; That was the thing that was said when they brought him up. That was the way they praised the guy, so I kinda ran with that. I remember we saw cops raiding this one dudes house and I was like woah that looks cool and all of a sudden, I was like damn I want cops raiding my house too. But growing up, I definitely wanted to rap but not everything I was doing around that was supporting that. At the time, nobody really wanted to be a rapper…But today everyone wants to be one.
SM: Man, Everybody! We ain’t gonna have any doctors cuz everyone wants to be a rapper.
OR, your doctor might be like, “aye bro you tryna check these bars out real quick?” Man you could be on the operating table and the doctor gonna be like “let me play this last record for you, it really helps me focus”. But yeah at the time no one wanted to be a rapper so I just kinda put it on the back burner for the time being.
SM: So as we keep reminiscing, tell me about the first time you experienced a small victory as a rapper? Like the first time where you realized that you might be able to really do this.
Um, in 2015 we put out a record and when we put it out someone looked into it and was like “yo this is dope. The next record you put out, post a video with it and we’ll help you push it.” And I was like aight cool. It was a random guy on the internet so I was like cool. And mind you, as an artist you get kind of down on yourself sometimes and think this stuff might not work out. But yeah I was in class and I just said fuck it, I’m gonna put this thing out. And later on that day, I was at school playing pool in the game room and one of my young bulls came up to me and was like “yo yo yo that shit you just put out is dope, we just saw it on Pigeons and Planes.” So after that, it was just like a wildfire effect that just kept on growing and growing. So yeah it was just small victories after small victories. I think right after that we went on tour with Big K.R.I.T. We were supposed to do a two show run but ended up only doing one show. My DJ threw water on the crowd and missed the crowd and the water got all on the DJ equipment so we got kicked off the tour. But it just kept going and going until my father passed, which is when I took that break. But yeah, the first small victory was when we put that “Stick Up” video out that came out on Pigeons and Planes.
SM: So with that, you’re obviously young, but what are your dreams? What are some things you want to accomplish in this music stuff?
I mean as much as everyone wants to shit on it, every rapper wants a grammy. It’s like those people who go to prom and want to be prom king but they don’t want to say it out loud…I think everyone wants a Grammy so yeah I definitely want a Grammy one day. And we’re just talking legacy so I definitely want a legacy that lives beyond me; I want to make music that’ll live beyond me. Stuff that inspires. Stuff that starts a trend and a wave. Something that lives beyond me. I definitely want to be able to curate the wave. When I die, I want them to build a statue of me. And you know, the only other thing is to someday be able to play in an Arena in my hometown…like The Wells Fargo Center one day would be wild.
SM: So as far as words…What are some words you want people to remember you by?
I mean…Legend. We run the Legend thing around a lot so thats definitely the top word. I want people to say that I was a solid dude. Honest and fully transparent. I think I did my best to build this entire thing around transparency and being able to create a seamless relationship between fan and artist. People will hit me up for random advice or want to get some insight on my music…And its all welcome. It’s not a road block. I don’t want it to be like ah I appreciate the love, but if you could, just send it to my manager. I wanna be like, nah send this right here to me. So I think thats really important.
SM: And thats real bro, because I reach out to people all the time and its just rare for a guy like you who is just willing to chop it up. So keep that, forreall. I think thats what separates a lot of the guys who say they want to leave a legacy and those who really will.
And that’s a word also. A person. deep down I want people to just know that I was a person. I want people to be like Armani White was a real person; Not just some fabricated thing that the label put together and told to do this or do this. He was a person and thats what I want to be remembered as.
SM: I’m gonna let you get off of this phone, but I have one last question for you. What would you say to the young kids out there who are chasing their dreams and trying to get to the point that you’re at one day?
The main thing I would say is just a piece of advice that my Uncle gave me when I was maybe 15 years old. He said, “You should always work twice as hard obviously, but you should know 50% of what you’re willing to pay someone 100% to know.” So if that’s a video guy, if you’re willing to pay someone $3,000 for a video, you should know at least $1500 worth of knowledge to put together a video. So if you don’t have the $3,000, you can take that $1500, you can go buy your own equipment and shoot the video and edit it yourself. So yeah just know how to do whatever it is what you’re willing to pay someone to do. At least a little bit of it.
SM: Thats dope man. Well I appreciate you man. You’re real and I love what you’re doing musically. I think the first joint I heard by you was that track “Secret Handshake” and you had that hilarious intro in the beginning and I was cracking up.
AW: Haha, Thank you Man. l appreciate you thinking that I’m even interesting enough to do this thing so thank you man.
Armani is one of my favorite artists, not just because of his music but because of the person he is. It’s extremely evident that he’s going to go far in music, but also life as well. It was a blessing getting to chop it up with this amazing talent and I hope y’all enjoyed reading it. Make sure you connect with Armani on his social media accounts here and here.