The creativity of New York-based singer-songwriter and producer Hadji Gaviota returns to Lyrical Lemonade for his new video, “1-800-PUR-GTRY.” After several months of radio silence from Gaviota, the singer’s return is anything but forgettable. His video boldly explores the hypnotic and frankly hell-like mundane complacency of infomercials but with a comical twist; puppets. Immediately, this video draws you in with the comedic element that surrounds the “1-800-PUR-GTRY” theme and its implementation throughout the visual. Of course, the core and driving element that the visual draws from is the music, which Gaviota performs exceptionally; stirring production and euphoric vocals. The River Jensen-directed visual creates a puppet occupied world where anxiety and restlessness rule supreme. Gaviota’s puppet form awaits patiently and simultaneously anxiously for that specific text, each buzz bringing hope but ultimately ending in disappointment as he sits through an infomercial hell.
Watch the new video for “1-800-PUR-GTRY” by Hadji Gaviota below.