A West Coast artist by the name of UMI is making her debut on our page today with her bubbly new music video for a single titled “Friendzone”. This track is an instant earworm, as UMI’s voice feels weightless over crisp production courtesy of Purpp God. As she lets out bright, playful melodies, she sets out to make her intentions clear to a guy who hasn’t gotten the hint yet. “Stay up in your friendzone”, she sings on the hook—it’s a pretty blunt message to put on a song that just feels so fun. While I feel bad for whoever inspired this song, just know that your emotional sacrifice led to the creation of a banger. Not to mention these visuals match the vibe of the track to a tee as UMI brings out the entire squad, rolling around on Razor scooters underneath pastel blue skies and through palm tree-lined suburbs. Check out the video for UMI’s “Friendzone” and if you fw it, be sure to listen to her “Interlude” EP here.