A few months ago, Lil Durk’s Only The Family label teamed up and dropped off their latest collaborative project entitled Loyal Bros, and while Durk was obviously the ring leader of the album, there were some undeniable sleepers who turned some heads and shocked some listeners. While Durk was able to show off his versatility on a plethora of different sounding instrumentals, it’s clear that he has an amazing knack for finding and signing talents from the streets, because every single artist on the album did a remarkable job bringing everything together. Although this project came out a couple of months ago, Durk and Chief Wuk decided that they weren’t finished bringing attention to their record “Turkey Season” as they decided to team up with CrownSoHeavy to shoot a sick new music video for the record. As it opens up, Durk and Wuk are in a convenience store at night picking up some treats for themselves. As they ask for a pack of Backwoods, a worried-looking gentleman runs inside in a panic, asking where the bathroom is before sprinting there. While outside, Wuk realizes that the label on his package of weed is the same label on the side of …

Not very long ago at all, BIGBABYGUCCI announced his own independent label that was going to be known as Better Temperatures. While it seemed like he was already considered a legend in the underground, I respected the fact that he wanted to take others under his wing and help promising up and comers out as well. Considering I was already a big Austin Skinner fan, when I saw his addition to the group, I was beyond stoked, and although 30ROCK was a new name, I’ve grown quite the admiration for his skills ever since tuning into all of BT’s music since their start. When I first heard their song “New Check” a couple of months ago, I was all in. This was the label’s first record that they had put out together, and not only was the beat incredible, but it was also just amazing to see how well all three artists worked together as their chemistry was obvious and marvelous. Obviously, I’m still craving new music, but I was beyond excited to see that the dynamic trio decided to team back up for their first official music video as a group, recruiting Reel Bump to shoot this flick for …

If quarantine taught us anything when it comes to music, it taught us that it doesn’t take decades to make a name for yourself in the industry. In fact, some of my favorite artists at the moment were talents that I discovered at some point or another over the past year, and many of them haven’t even been making music for much longer than that. As far as Memoria XI is concerned, he has been steadily making a name for himself in the industry as his passionate, emotionally raw lyrics seem to cut through to everyone’s core, leaving listeners crawling back for every new release. Just last week, Memoria decided to continue his hot streak with the release of his latest record “France” in which he recruited Daks9k and Aidan Han to help with the production, and it’s just another hit in his arsenal of all-out bangers. Despite the fact that they might not be considered bangers in the conventional sense, he lays his entire self out on the table no matter how vulnerable or fragile he might be, and that’s undeniably clear in every offering he releases. On this one, there are some soft, gentle guitar licks played prior …

When thinking of the new generation of music filled with new faces and names constantly popping up left and right, Lil Tecca has seemed to stand the test of time. Obviously, it has only been a couple of years since he took the music scene by storm and at such a young age, I don’t know if anyone truly expected him to be able to keep up with the massive amounts of hype he first created for himself, but it’s clear that he hasn’t even had a second thought about any sort of pressure, and he continues to fill the gigantic footsteps he has in place for himself. As we gear up for the release of his highly anticipated second mixtape, We Love You Tecca, he has been working with the hitmakers over at Internet Money and dropping a couple of singles to garner even more excitement around the project, so expectations couldn’t be any higher. Most recently, he dropped his song “Never Left” which is an absolute banger in every sense of the word, and he kept the momentum going by teaming up with Declan Kyle to shoot an unbelievable music video for this hit. Utilizing a purple hue …

If there’s one artist in the. Underground that I think has been consistently making some of the best music in the entire world for years and years, it has to be ITSOKTOCRY. The Denver native has not only created an insane legacy by himself, but he has aligned himself with such a dexterous group of other artists that it seems like there’s nothing he can’t do if he puts his mind to it. I legitimately never get even remotely tired of hearing any of his songs, and this is mainly due to the fact that his voice is so pliable that he can make any sound he wants, reminding me of an almost more versatile Young Thug which is as high as my praise can get. Although there has been a brief hiatus since he dropped new music considering he was putting in work on the music video front to continue to promote his unbelievable project Poshboy 2, he decided to bring that break to an end with the release of his latest record “HELLSING”, and it’s even better than I could have ever anticipated. Produced by neet.ro and 1177, our ears are met with some mischievous, Dracula-like synths that …

Ever since I found out about Huntington, West Virginia native 7ru7h a few months ago, I have heard nothing but rave reviews from fans all over the world. Most recently, when I saw his latest release “Love Hurts Feelings” pretty much going viral, I had no choice but to tune in. Opening up, you hear the strums of a very emotive guitar melody that 7ru7h ends up introducing his vocals on, starting out with a very passionate, almost melancholic delivery that is full of pain and heartache. Although his voice is powerful and as honest as ever, a deep, pungent 808 enters into the scene about halfway through, elevating the bounce as well as the energy of the instrumental which then seems to rub off on the singer, ultimately adding up to another unbelievable offering from the rising star. Considering he predicted this track to be a hit from the jump, he also teamed up with T Aubrey who shot a miniature movie for this record, and the results are simplistic yet complementary in all the right ways to bring this offering to new heights. As it opens up, he is sitting down in a cemetery with his back to …

Just a few weeks ago Young Thug’s 300 entertainment imprint Young Stoner Life dropped off their highly anticipated collaborative album entitled Slime Language 2. With some absolutely massive features and some even more unbelievable verses from the label’s stand-out stars, it’s hard to choose a number one highlight, however, it’s pretty clear that with Thugger’s “Ski” challenge dance going viral, that might just be able to take the cake. While all of these other rappers, artists, and fans are making videos dancing along to the song in their own unique and creative ways, LA by way of Milwaukee artist DC the Don decided to kick things up a notch and create an entire remix of the record, completely outdoing anyone else’s efforts thus far. Although his sound is much more rock/punk-like than the original song, it adds an awesome differentiation to the track while DC also shows off his unbelievable musical skills. Let’s just say, just when you thought the song was being overplayed due to the fact that you saw it and heard it everywhere you looked, DC put such a spin on it that it almost sounds like an entirely new record, and that’s something I’m beyond grateful …

Earlier this year, Chicago native Jay2 dropped off a project entitled Send Heartss which was a 13 song, just over half-hour-long tape where Jay wore his heart on his sleeve and truly revealed himself to the world. With only two features (Bari and BOS), the brunt of the project was on the shoulders of Jay and while this might be a daunting task for some, he instead saw it as an opportunity to share his heart and soul with fans, and they definitely ate it up. Although we’re a few months removed from its release, Jay decided he wasn’t done having fun with the album and decided to continue its legacy with the release of an awesome new music video for his song “February” which featured production from the one and only Luke Almighty and it also happened to be one of my favorites off of the project. Recruiting Blue Butterflies to direct this miniature movie, the scene opens up as Jay is sitting at the dining room table eating a meal with a lovely lady who seems to be his significant other. While many couples enjoy their meals together, there seems to be this tension between them as he …