Keshore has been in the underground music scene for quite a few years, yet he has somehow managed to evade my attention. I never intentionally dismissed him, he’s just a name a had heard of but don’t really know from where, and once the homie put me on, I couldn’t have been more grateful to find out everything I was missing out on. The song he sent me, alongside a few of his classic hits, is his latest release entitled “U Still Here”, and after tuning in, I can’t believe I’ve been sleeping on the LA-based artist for so long. Produced by ihatebigchase, the beat kind of slowly starts up and progressively gets faster, more intricate, and hits harder, although overall, it is a relatively simplistic, smooth, percussion-forward instrumental that Keshore absolutely destroys effortlessly. Almost halfway through the song’s runtime, Ke picks up mid-sentence to insult an unidentified hater, starting his flow out of nowhere but picking up the tempo with ease. At times, he uses a bit more conviction behind his delivery while other aggressive lines sound as if they should as well, yet he recites them with a very stern, straight face to show people he’s dead serious …

I love the underground music scene because once I find out about one artist, they almost always lead me to an entire world of new talents that I might’ve never found out about had I not known about the initial artist in the first place. It almost feels like a constantly growing tree, and the more branches I venture out into, the more unbelievable talent I discover, which I have turned into a mission of mine to put as many people on to these unbelievably skilled individuals as I can. Austin Skinner is definitely one of these artists, and while I was put onto him after his work with BIGBABYGUCCI and ITSOKTOCRY, I was fully engrossed in the sonic world he was creating. Not only that, but he has also introduced me to countless other artists he has worked with in the past as well which helps me continue branching out and diversifying my musical taste. While I don’t think Austin can do any wrong whatsoever, he continues his hot streak with his brand0new album DETACHED, and after I realized it released, I stopped everything I was doing and tuned in. When I saw him hyping it up for the …

The Kid LAROI is a star in every sense of the word, and that has been abundantly apparent for years, at this point. Despite his young age, he has overcome any odds that were placed in front of him, turning into one of the biggest names in music currently, and I couldn’t be happier for him. Just last night, he finally released the 3rd edition of his Fuck Love series entitled Over You, and while I have quite had a chance to give it a thorough listen, I was beyond happy with all of the singles thus far, and that’s not surprising to me at all. Luckily, in order to celebrate the project’s release, LAROI decided to team up with Polo G, Stunna Gambino, and director Steve Cannon to shoot a music video for their amazing song “Not Sober”, so I couldn’t help but share it with you all. LAROI makes this a family affair, bringing out the entire hood no matter where in the country he seems to be. Opening up, he and Stunna are joined by a massive hoard of fans and friends outside of a tall building. As the hook plays and LAROI sings about smoking and …

There are a few names in the underground music scene that have literally been blowing up more and more on a daily basis, and one of my absolute favorites has to be midwxst. He’s just so unique, individualistic, and talented, and the way that he can make any song beyond catchy to the point where it gets stuck in your head for days at a time is just uncanny. Ever since I found out about him, I’ve been a fan and I’ve shared his music with anyone and everyone I can, and as long as he keeps making unbelievable music, as he has been, I’m going to be a supporter regardless of what anyone else has to say about it. Most recently, he decided to continue adding to his repertoire of bangers with his brand-new song entitled “Made It Back”, and while the track itself is an absolute smash hit with an amazingly powerful and positive message, I thought the Elan Bia-directed music video was absolutely incredible too, so I couldn’t pass up the chance to share it with you all. As it begins, midwxst and his group of friends are walking down an alley at night as they approach …

Only a little bit of time has passed since Ski Mask the Slump God released his long-awaited and highly praised mixtape Sin City, and fans aren’t even close to done raving about it. While I myself am a fan of it without a doubt, I do think that I need to continue to listen for quite some time before I can truly appreciate it in all of its glory. When I last checked in, Ski had just dropped off his spectacular visual for his song “ADMIT IT”, and it was a very unique video that played well with the overall theme of his project. At the end of that video, though, there was a message signifying the fact that this storyline was to be continued, so I knew the fun wasn’t even coming close to stopping there. Luckily, we pick up right where we left off with his latest video for his song “DR. SUESS” which was also directed by Rock and Egg, and Ski just keeps on crossing names off of his hit list in the black and white (with a hint of red) world he lives in. Zooming around the city in his car, he pulls up at …

If you’re even remotely familiar with the rap scene here in Chicago, Lil Eazzyy shouldn’t be a new name to you. After his breakout hit “Onna Come Up” went viral and his project Underrated came out last year and proved his dominance in the Chicago music scene, all eyes were on him to continue to prove himself within this cutthroat industry. Of course, this was no big deal for Eazzyy, who constantly proved that he was made for this after his debut mixtape Rookie of the Year came out earlier this year, giving us even more amazing music to ingest and appreciate. Although this project is still grossly underrated, in my opinion, Eazzyy decided to team up once again with Tay Keith to bring their song “Spinnin” to life, with a little help from director SuzyMadeIt. Before diving right in, I just have to say that I loved the mixture of cinematic, interesting shots mixed with the more traditional, common scenes that you might find in other rap videos because it just gives it much more diversity than we’re used to seeing. The cinematic moments come in spurts, sometimes in a bathroom while other times in other parts of one’s …

BFB Da Packman was one of the few artists I heard once and was immediately a fan for life. Usually, it takes a little bit of time for me to warm up to an artist I had heard nothing about and wasn’t familiar with, but my introduction was “Free Joe Exotic”, like it was for most people, and ever since I’ve been obsessed. That’s why, when I saw all of the hard work he was putting into his debut album Fat N***** Need Love Too, I was on the edge of my seat to see what he’d deliver. After hearing it, I was blown away and completely captivated by the unbelievable piece of work he had put together, and while it was obvious comical during many songs, there were also countless moments where his individuality and skills almost took your breath away more than I was ever expecting. While I’ve been running this project back time and time again since it was released, I was even more excited to see him team up with Coi Leray once again to shoot a music video for their amazing song “Ocean Prime”, which was directed by JDFilms. As it opens, BFB and a …

$NOT is an artist who can pretty much do no wrong in my eyes. Sure, he might not be an emcee who’s all about the bells and whistles and little flaunts here and there like most other artists are, but his straight, to-the-point type of personality is obviously a huge draw for fans all over the country. While I feel like I write a lot about $NOT, I just feel like I can’t let a single release go by the wayside, so with that being said, I had to talk about the brand-new music video for his most recent release “RED”. Directed by UnkleLuc, things open up briefly on a ranch where a couple of beautiful horses are shown. Things quickly come up to speed with the rapper’s new lifestyle as he actually cruises around in an all-red Ferrari, bringing a new sense of the word horse to life in this one. From here, once the song begins, there are various transition shots utilized where $NOT pretty much straight up recites his bars in front of the luxurious vehicle as he’s accompanied by two hitman-looking individuals. During these scenes, a ton of different effects are utilized to make it look …