“We care about challenging the listeners ears. They may not like it right now, but in a year or so, they may end up developing a taste for it. We are planting seeds, and that’s something that I want to continue to do as far as being an innovator.” -A$AP Ferg In a world where it can be difficult to come up with fresh and current ideas, it can be hard when trying to be an innovator in your craft. Especially in the rap game–it seems as if everything has already been talked about, every beat has been rapped on, and every city has had their shine. Despite the landscape being far more focused on mimicking others, we always have a handful of artists who’s main goal is to stay as fresh as possible–delivering new flows, cadences and instrumentals for us all to learn to love. The year is 2011, and a brand new rap collective emerged from Harlem, NY which we all know and love now, known as A$AP Mob. A$AP Rocky, the first to blow from the group had all eyes on him, but there was a second member of the group that would follow right behind him, …

As someone who is always looking deep into the underdog cities for amazing emerging artists, I possibly can’t deny the run that Virginia currently is having right now. Every region has its shine every now and then, and currently there are tons of artists blossoming from the state at an alarmingly fast rate–all with distinctive sounds as well. The latest artist who is seemingly traveling on their rise to fame would be Losk33. Making his Lyrical Lemonade debut, he is premiering his latest single titled “Lord Have Mercy”. Losk33 started taking music seriously around the age of 13, and has been heavily influenced by some of the greatest legends alive, such as T.I., Jeezy & DMX. Produced by the ATL native Mercy Beatz, the production boasts a super grimey and slightly-distorted 808 that sweeps you off of your feet. Being able to find the perfect balance between catchy vibes and authentic street rap, Losk33 refers to his music as “Testimonial Turnup” music–being able to land right in the middle of the two. One thing that is so appreciated right now in the rap game, is the artists that are able to blend multiple aspects of hit making and being able …

“I just got to be myself at all times and always speak about how I’m feeling regardless of how it may come off. You have to be vulnerable in your music at all times.” -Kaash Paige If there’s one thing thats for sure, is that the women are on the rise right now in the music industry. Competing in a world that has been predominately ran by males is something that many have struggled with for a long time. That is, up until this year. In 2020 alone, we have seen many more female rappers and singers emerging and gaining enough momentum to make it onto peoples radars. One of the biggest stars to blossom this year, would undeniably be the Texas-native Kaash Paige. With the success of her ever-so-popular “Love Songs” record blowing up with over 15 million TikTok clips, as well as over 725 million streams, Kaash Paige was destined for success right from the jump. The “Kaash” in her name standing for “Kill All Arrogance–Stop Hatred”, she is one of the youngest R&B stars in the game now that is no stranger to showing the world just how creative she is and can be. Collaborating earlier this …

Florida-native Choo Jackson has grown tremendously over the past few years. As all artists should seek growth and development, it’s always an amazing thing when you can witness it with your own two eyes and hear it with your own to ears as to the steps and hurdles the artist maneuvers through to gain more success and notoriety. Not only witnessing the growth, but being able to hear the overall sound of the music growing as well. Returning to the Lyrical Lemonade platform, Choo Jackson is here to premiere the latest visuals to his song “U A STAR”. Coming fresh off of the release of his new Flooded Mixtape project, Choo is back with a simple, yet effective visual for the song. Directed by David Newbury, the video simply showcases Choo in front of a BMW as he lets off his bars effortlessly. “I stuck to the plan, yeah I did it” he raps, on the ever so positive rap tune with a catchy bop aligned with it–produced by Cristo, Jay Card & Nice Rec. The song itself is simply about reaffirmations that we all definitely could use right about now. While the state of the world seems to be a …

One of the beauties about music, is the many ways it can be utilized. Some may use music as a medium to have some fun, others may use it to share their story with the world. For the Jacksonville, Florida rapper Brokeasf, he uses music to do both to have a good time and story-tell over beats. Today, he is making his Lyrical Lemonade debut with his latest single “How”, featuring the rising Detroit star 42 Dugg. If you’ve been active on TikTok this year, you’re well aware of the amount of songs that catch a big break on that platform. Brokeasf got a bit of that fame when his song “Comments” went viral on the app, providing him with a surge of new fans. Being only 19 and emerging into the game, he has still seen his fair share of events that caused trauma. At only 14 years old, he and his brother suffered the aftermath of a drive-by shooting–forcing him to take life a bit more serious. As many could assume, that is when he decided to understand the value of life, and proceed to put his efforts towards his calling of making music. The style of rap …

One of the things about how the music industry is running now, is that it is always so unpredictable. We never really know what sound is coming next, what will be the next trend, and who will be the next tastemakers for the next handful.  Speaking on behalf of the current landscape of R&B artists, we currently have grown accustomed to the soothing and wavy style of R&B that has been created over the past few years or so. One of the silent assassins in contributing to this sound would be none other than the Dallas, Texas native Kaash Paige. Since the beginning, there were a handful of things that drew my attention to Kaash Paige and her music. First and foremost, the level of authenticity in her craft has been admirable from the start. The way she carries herself and doesen’t have a care in the world for who has something to say about her as well. Last but not least, she makes amazing sounding music–very big emphasis on amazing. This past weekend, she is here to premiere her debut album Teenage Fever, and I am a firm believer in this being one of the best R&B projects to release …

“There’s just so many different sounds and vibes that I fell in love with, and as a creative and curious person, I can’t help but want to make all of them“ -!llmind Give credit where credit is due, and always give people their flowers while they can still smell them. While we often look towards the future and the next hot thing, we can forget about some of the amazing creators that came before us. With Hip-Hop recently celebrating 47 years of existence, it forces us to take a step back and look at where we came from, where we’re at now, and where we are going in the future. If there’s one thing for sure, legendary music producer !llmind has the resume and the work ethic to prove that he is belongs in the past, present, and future of the genre and of the culture, as a whole. !llmind being born in New Jersey puts him very close to New York – the home of Hip Hop itself. As he stands now, he currently has a production credit list that spans over almost two decades worth of material – ranging across various underground artists, well-known legends such as Jay-Z, …

“I really view myself higher than a prince to be honest. Sometimes I view myself as a king or a God when it comes to my music. I just know that I have more work to do to really get to that point and work harder towards the goals that I have.” -J.I the Prince of N.Y It’s safe to say that if you are a fan of hip hop, or even music in general, that you may have had those childhood dreams of becoming a superstar one day. You may be in your room rehearsing rap songs, or having daydreams of you performing on stage in front of a sea of fans reciting every lyric you spit. For some of us, those thoughts may not make it past that, but for others, that dream had the potential to turn into a reality. Being a young teen and dreaming of being famous and on TV is something that not many rappers can say that they have had the experience of living through. For the 18 year old Brooklyn-native J.I the Prince of N.Y, he turned that dream into a reality when he first appeared on Jermaine Durpi’s The Rap Game at …