When speaking about one of the most impressive breakthrough artists that the game has seen in recent years, it’s almost impossible to go down that list without mentioning Don Toliver. The Houston-native and Cactus Jack signee has been making a killing in the game ever since he stepped foot in it. With the success of his debut album Heaven or Hell, many viral singles such as “No Idea” and “After Party”, as well as the smash Internet Money hit “Lemonade”, it would appear that Don Toliver simply can’t lose. While many may be confused as to where his rise to fame came from, there is no doubt that he has put in the groundwork and is continuing to thrive as one of the best to ever do it. With 2021 being the year that we will begin to see some of the heavy-hitters come out swinging with their new albums and tour announcements, Don Toliver came right in time for the summer with his latest single and visual, “What You Need”. Taking place in Colombia, Don Toliver dives deeper into his acting bag as he ventures throughout the city in what appears to be a crazy trip. Following this mysterious red …

After a year of turmoil that many of us faced last year, there seems to be a lot of light at the end of the tunnel for some. Speaking in terms of the music business, concerts are coming back, artists are moving around, festival season is right around the corner, and new deals are on the table for many artists. Regardless, there are a lot of things for people to begin to look forward to and say, we made it. This is something that the Houston-native Cam Wallace had in mind when he created his latest single. Today, he returns to our platforms to premiere his latest offering, “We Made It”. Cam Wallace has a lot to be celebrating as of late, which makes this single even more fitting. Most recently, he just inked a new record deal with Motown, with “We Made It” being the first official single released on the label. The amazing thing about the term “making it”, is that it’s entirely subjective. No matter what your accomplishments are, you have the power to determine what “making it” means, and Cam Wallace explains that perfectly with this record. Produced by Triza, this song provides the perfect background …

If there’s one thing that is common amongst rappers in the game, is the ideology of getting love in your own city before anything else. Of course, all the support from all around the world means a lot, but getting that appreciation in your hometown is a feeling like no other. Being tapped in, means that you are well connected with your surroundings, you know what’s going on in your town, and people around the city can feel the energy you exert when your presence is near. Today, Peruvian artist A.CHAL is returning to the Lyrical Lemonade website to show us how connected he is on his latest offering, “Tappd’n”. With the rise of Latin music and artists as of late, A.CHAL has been doing a great job at contributing to the wave of artists to look out for. Providing the perfect blend between rapping and singing, he boasts a high level of confidence in each record he releases and understands what it takes to make a hit song. That being said, this record has the potential to be just that. On “Tappd’n, A.CHAL is seen maneuvering around New York in a green Lambo tapping in with a bunch of …

The energy coming from the south as a whole has been a very interesting wave of music for so many reasons. Despite birthing so many legends, and circling back to deliver oday’s legends-to-be, the south has so much to offer when it comes to the music scene, and you never really know what you may get. Whether that be gritty trap beats or soothing R&B vocalists, there’s a little something for everyone to enjoy. Being discovered by the southern legend Big Boi, 1/2 of the iconic rap duo Outlast, Clay James has a lot to look forward to and has a very promising rap career after receiving such a major co-sign. Coming fresh off the news of his new movie role in Out on a Lim, rising Savannah, Georgia talent Clay James makes an appearance today on our platforms to drop off his latest visuals for his single “Hold Me Down”. Directed by Reese Davis, the visuals for “Hold Me Down” showcases Clay James around the hood letting off bars over  G-Man On Tha Beat production, which also happens to be his cousin. Really letting his southern accent show, his voice really gives me vibes of Boosie and many other southern …

For those who have been paying attention to Lil Yachty for the past six months or so, you are well aware of how indulged he has been within the Michigan rap scene as of late. One thing about Yachty is that he never wants to be put in a box or be categorized. Time and time again, he has shown and proven to many fans that he is capable of experimenting with different rap styles, flows, and cadences and he has delivered every single time. A few months ago, Lil Yachty dropped his single “Hit Bout It” featuring Kodak Black, and the beat was produced by Carlo and was the perfect introduction to what was to come on his next project that he was working on. After teasing it for some months now, here we are with the official release of his high-anticipated mixtape, Michigan Boy Boat. During our conversation back in February, Yachty stated: “I just really wanted to shine light on my people up there in Michigan. The wave is super fire and I feel like they don’t get the shine that they deserve. That flow and that rap style and the vibe is just fire and I really wanted to …

Singer and songwriter and ELHAE has been making an impact on the low and has been an artist that has been on my radar for a while now. From countless EP’s and full-length projects, ELHAE has kept his pedal on the floor and has been determined since day one to be one of the best to ever do it. His amazing efforts within the game afforded him the opportunity to collaborate with Ty Dolla $ign, Lecrae, and Kehlani. Coming fresh off of the news of singing to a new label Motown, ELHAE just released a brand new project, Aura III. One thing about ELHAE that I’ve grown to love, is this ability to be able to switch gears within a snap. Starting off the album on the right foot, “Fun Fact” is accompanied by a feature from none other than Rick Ross, and the vibe is reminiscent of something right off of a Maybach Music project. I like to consider his music as riding music–some music that you can just put on, and ride out to and catch a vibe. Following the intro track, “My City” is accompanied by a feature from Masego and they croon over a soothing beat about …

Virginia native Rari has shown some very promising moves at a very early point in his career. Being backed by High Def Razjah–producer behind A$AP Ferg’s “Work”, Rari has a few singles under his belt and a very bright future ahead of him. Produced by Masi the Producer, Rari is appearing for the first time on the Lyrical Lemonade platform with his latest single, “For The Love”. Coming from a state that is home to many of the legendary rappers and producers, Rari is a very interesting artist for the way he blends multiple flows, sounds, and cadences. At a first glance, his production choice is full of that heavy-hitting bass and deep 808’s that the south is known for. When speaking to Rari about how he and Masi linked up, he stated: “I linked up with the homie Masi The Producer and noticed his sound was different. We always planned to work and as two Virginia creatives we knew we couldn’t go wrong”. One thing about Rari is that he’s big on putting on for his city first and foremost. Lots of artists seek to find love and support from other cities in order to blow up at a …

While the idea of rap groups as a whole may be slowly disappearing in the rap game, we have been seeing tons of cliques and rap labels that may have tons of solo artists, but appear to have that group-like demeanor. As of late, we have seen Quality Control–home of rap acts lie Migos, Lil Yachty, Lil Baby, and more. Griselda Records consists of Westside Gunn, Conway the Machine & Benny the Butcher. Last but not least, we have seen YSL flourish in the rap game since Young Thug took the scene by storm. If you do a bit of digging, you will see Young Thug interacting with tons of members of YSL before they were famous as he built them up to become the stars they are today. Gunna used to appear in Thugger’s music videos before signing to his label, and a young and determined Lil Keed played his music for Thug before the fame and he ultimately ended up signing with Thug as well. Here we are today and Young Thug is here to showcase his latest body of work alongside his star-studded YSL crew, Slime Language 2. With the original Slime Language project dropping in 2018, it was met …