260 posts by

Jarred Howard

260 posts by

Jarred Howard

Most Recent Posts

Hardcore Happy – [THE BLOSSOM]

By Jarred Howard // 24 Feb 2021

The Blossom dropped one of my favorite videos and singles this past week with a new record entitled “Hardcore Happy.” I typically check out Spotify’s New Music Friday every week, but not to see which bigger artists dropped I’m always looking for newer artists that land on there. “Hardcore Happy” brought me back to the late 90s and early 00’s with her style, this record could’ve been in an American Pie movie or Mid90s. Like those coming of age movies, the theme, and narrative around the single match the tone of the video. Lily Lizotte starts off the video being stuck in the dirt, which is showcasing when growing up and in life in general we get stuck, and sometimes our insecurities and anxiety can end up holding us back. This is the starting point of The Blossom’s rollout for their forthcoming EP 97 BLOSSOM which will definitely be on my radar after this single. Watch the video for The Blossom’s “Hardcore Happy” for yourself after the break.

Dancin’ In The Moonlight – [The Underd0g]

By Jarred Howard // 24 Feb 2021

Rising rapper The Underd0g takes his Pokemon adventures to New York in visuals for “Dancin’ In The Moonlight.” With these visuals, the Grooverelly artist transports us into a fantasy world that is nothing short of a perfect visual experience of escapism with bright light and cartoon character cameos from Pikachu to Kirby which perfectly captures the vibe of the song. The Underd0g takes us to the streets of Time Square and central park and while normally empty due to the pandemic is filled with energy radiating from the song and Underd0gs free-flowing and energetic movements are perfectly captured by New England Boy’s unique shots and transition. The Underd0gs free spirit will have you dancing in your living room similar to how he is with Elmo and Minnie Mouse by his side. I’m also really jealous of his impressive Pokemon card collection in which he flexes throughout the video. Watch the enticing visuals directed by New England Boy for The Underd0g’s single “Dancin’ In The Moonlight” below.

Valentina – [BrxkenBxy]

By Jarred Howard // 23 Feb 2021

Rising artist BrxkenBxy makes his Lyrical Lemonade debut today with his new single “Valentina.” BrxkenBxy stated to me via email that, Valentina came to life while I was in a discord call with KayDrippedinSauce (producer) going through beats. While he was screen sharing, he played a sample with trumpets and before hearing any more of it I knew exactly what to do with the beat. Within the first 30 seconds of having the beat in Logic, I freestyled the beginning of the song. I punch-recorded while freestyling the rest and honestly just had fun making it. BrxkenBxy’s sound is becoming more popularized amongst the forum community such as Reddit and Discord. We’re literally seeing these young artists and producers blossoming from discord and gaining solid fan bases in an expedited time frame. Stream BrxkenBxy’s newest single “Valentina” after the break for yourself.

Skegee – [JID]

By Jarred Howard // 23 Feb 2021

JID has been in a giving mood over the last couple of months and today the Atlanta emcee released a new record paired with some visuals for a track entitled “Skegee.” This record is perfect for the timing and for it to round out black history month. The single is representative of Tuskegee, Alabama which is a historic and infamous city and also features Tuskegee University, which is home to the Tuskegee Airmen. JID touches on an array of topics and provides duality from the past to the present in the plight of African-Americans over the years. In an Instagram post, JID stated that he was “spreading knowledge of the history of our people in our country.” With all of this new music coming out we should be expecting a rollout for JID’s forthcoming project in the next couple of months. With the anticipation building up many expect this project to be his biggest record to date. Watch JID’s new visuals for “Skegee” for yourself below.

Honey Pack (Remix) – [BFB Da Packman] feat. [Lil Yachty] [DDG]

By Jarred Howard // 22 Feb 2021

BFB Da Packman is slowly becoming a name that’s popping up more and more amongst the rap community. This past Friday the rising Houston, based by way of Flint, Michigan emcee dropped a remix to his “Honey Pack” single featuring Lil Yachty and DDG. It took me a while to gravitate to the whole Michigan and Detroit sound but I’ve found myself playing artist in that lane such as Sada Baby, DDG, and Baby Smoove a lot more. One thing that sets BFB Da Packman is his personality. He’s just a naturally funny guy and you can see his comedic side across his social media all the way through his music with his creative and witty bars. In this OshotYoufilmz and Arod2UP shot and directed film BFB, Yachty, and DDG can be seen partying at Sony Digital’s Club Digital with beautiful BBW’s. Watch the visuals for BFB Da Packman’s “Honey Pack” remix featuring Lil Yachty and DDG for yourself after the break.

Bacc West – [YSB Eli]

By Jarred Howard // 18 Feb 2021

YSB Eli is a North Carolina rapper who is having a great moment right now with his newest single and video entitled “Bacc West.” Sometimes as an artist it just takes perfect timing for things to happen for Eli he’s progressed and gotten better over the past couple of months he’s starting to reap the benefits of his hard work. There’s definitely something brewing in the water in the Carolinas as it seems to be a new crop of promising young talent stemming from the states. The only problem is that the old guard and the rap community need to do a better job at putting their arms around these kids. With this new record “Bacc West” is a short and quick banger that came from his Los Angeles sessions. There’s still a long way to go in his development but YSB Eli has seen solid progression in his sound and music in the past six months. Listen to YSB Eli’s newest offering “Bacc West” for yourself after the break.

ABCDEFUCKOFF – [thelilfairy]

By Jarred Howard // 18 Feb 2021

Rising Brooklyn rapper TheLilFairy graces the Lyrical Lemonade pages for the first time with her new video and song entitled “ABCDEFUCKOFF.” The psychedelic video features TheLilFairy rapping to the camera as she effortlessly shows off her drip. The first shot shows her playing with a doll before she goes in saying “balling too hard, look at my drip.” In the video, TheLilFairy’s smoking fat blunts and sipping on lean as the camera pans over her multiples outfits. In addition to flexing her fit, She lets us know that she’s “counting money, and got a lot on her wrist.” As the record progresses TheLilFairy switches up her flow as she raps “riding real dirty all over the city, you can run up, but you gon’ get 50” letting everyone know not to mess with her. In a way, she reminds me of a darker version of Cori Ley on this record and she also has a different look and aesthetic that will seem to set her apart from her other women rap counterparts. Watch the visuals for TheLilFairy’s “ABCDEFUCKOFF” below.

My Lena My Lena Oh Where Did You Go – [Atsen]

By Jarred Howard // 18 Feb 2021

17-year-old Chicago by way of Nigeria rapper Atsen is making his Lyrical Lemonade debut today with his raw but impressive project entitled ‘My Lena My Lena Oh Where Did You Go’. One of my younger homies told me to listen to his music and I saved it to listen to at a later date. The project is only 7 tracks and 18 minutes long but it serves as a perfect sample platter of what Atsen is capable of musically. It’s a mix of traditional rap, alternative rap, hyper pop, and more, songs in his catalog like “Love” may lean towards an Xxxtentacion sound while others may lean to a sound that is similar to someone like Tom The Mail Man. Atsen told me via direct messages on Instagram that the new ep was entirely self-produced and most of the upcoming music will be as well. I’m really excited to see where Atsen can go with his sound, This past project was definitely more experimental. If you are looking for a more traditional sound then you should give his ‘ALONEANDINLOVE’ project a spin as well. Stream Atsen’s new project ‘My Lena My Lena Oh Where Did You Go’ after the break …

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