Versatility is at the forefront of Detroit, Michigan native Whyandotte’s sound. Following in the footsteps of his previously released Happy Birthday III comes the rapper’s continuation eloquently titled, Happy Birthday IV. Adopting a more aggressive cadence, and approach, Whyandotte’s new album bolsters his lethality as a lyricist while remaining incredibly malleable in his ability to tailor his flows to a variety of production. His seamless transition in doing so positions him to address a variety of subjects such as redemption, loss, and self-confidence. Whyandotte begins his album with pace, diving directly into the lo-fi production of “Livernois,” as he addresses political and social irregularities in being a citizen of the U.S. as well as a rapper. The fire-stirring inside of Whyandotte is carried over into the more lengthy “A Lesson In Crying Wolf.” The album’s second track is a lyrical exhibition, creating a seismic crescendo before the album’s reeled-in mentality of “Second Chance.” The redemption themed track finds Whyandotte retooling his ability to create a somber performance of hopefulness. The proceeding records on the album, sway in-and-out of flows and styles, much like the saddening story of loss on “Jean,” the melancholic questioning of “The Sand Reckoner,” or the triumphant energy exuded by …
The electrified infused elements that make-up Paris Michael’s music is unequivocally impassioned. His newly released single, “1017ALYX9SM,” is a buzzing exhibition that makes an impressionable mark of an artist that is immensely worthy of your attention. Texturized by radioactively-singed production, Paris Michael’s new single is a hip hop chemical experiment that exudes anarchy and unwavering confidence. Whether charged up by the megaphone style of delivery or the quotable lines of braggadocios raps, the New York-based artist will undoubtedly have your attention. His performance is visceral and overall sporadic, a miraculously complicated blend of driving basslines and drums that respond not to a typical time signature but to Paris Michael’s mood. Each verse and explosion of production feels like it resonates directly from Michael’s attitude. Listen to “1017ALYX9SM” by Paris Michael below.
The bilingual indie-pop style of spill tab returns after the success of her two singles with an equally hypnotizing third follow-up, “cotton candy.” Released alongside her new visual for the song, spill tab is making us fall in love with her DIY style, lush vocals, and incredibly complimentary production. Her new release, “cotton candy,” shows the expansion of her sound through its reeled-in production courtesy of fellow artist and producer, marinelli. The ukulele-led lullaby-like performance on her new song is a dreamy showcasing of her songwriting and its emotionally stirring ability. Despite the clear and present exuding emotion of heartbreak on “cotton candy,” the visual finds a light-hearted pocket as snippets of spill tab and her friends in front of a green screen fill the song’s broken-hearted subject matter with images of humor and warmth. Spill tab said the below about her new single, saying, “I wrote ‘cotton candy’ whilst playing the uke at my friend’s place. It’s about breaking off from an intense romantic experience with someone you really connected with, but are unsure of whether or not they’re feeling you the same way you’re feeling them.” Watch the “cotton candy” music video by spill tab below.
The newly emerged, indie-alternative style of marinelli exudes authenticity and unrestrained emotion. Whether drawn in by his unique, 90’s grunge reminiscent voice or melancholic songwriting and delivery, marinelli creates an unmistakable atmosphere. His newest release, “Halloween,” may only be his third official single, but stands as another palpable example of his left-of-center sound, and presentation. The new visual, directed by marinelli and Jade Sadler, engulfs viewers in its DIY, low quality-style with unflinching confidence. Whether intentional or not the video’s spontaneity constantly draws your attention back to the music allowing the song’s production and lyrics to drive the visual as viewers watch marinelli swing and sway through an empty concert hall. In totality, “Halloween” embodies the tough story of loneliness despite being surrounded by everything that is supposed to make things feel alright. Keep a close eye on marinelli as he appears primed and ready to make big waves soon. Watch the new video for “Halloween” by marinelli below.
The Vancouver-based indie-pop stylings of young friend emerge in his newest release, “ARIZONA.” Recruiting the assistance of fellow talented vocalist ella jane, young friend’s newest single is comprised of shimmering guitar chords and dreamy vocal performances from both burgeoning acts. Opened gently, “ARIZONA” characterizes a blissful dream-like set of sequences that touch on their inner dialogue, relationships, and the inevitable end of those relationships. Despite the song’s somewhat melancholy subject matter, young friend and ella jane’s performances on the new single bring the energy level up while simultaneously conveying the emotional weight of heartbreak. young friend is a name to remember and the beautiful accompanying role of ella jane should not be overlooked in this replay-heavy new single. “ARIZONA” feels like closure, heart-wrenching closure, but closure nonetheless. Listen to “ARIZONA” from young friend featuring ella jane below.
Many listeners may not associate Nashville, Tennesse with R&B but Johnny PE is looking to change the stigma of the prominently known country music-centric city. Although his identity and overall presence is somewhat of a mystery, Johnny PE captivates your attention through the most important facet of his output, his music. Recently releasing a two-pack of singles, collectively entitled Testers, the singer-songwriter makes a powerful statement on the kind of music being created in the depths of Nashville. The first song in the two-pack, “White Chalk,” comprised of piercing electric guitar chords, engulfing bass-lines and Johnny PE’s silk-lined vocals as he narrates the tumultuous story of his life. The song in it’s entirety is both beautifully delivered but also simultaneously awe-striking when digesting the somber subject matter. The second single, “Recipe,” switches the energy without any restraint delving into a soul-sampled exhibition of calm, cool and collected delivery on his braggadocios superiority. The two-pack in totality, is a resounding and intriguing showcasing of an artist who looks to make waves. Johnny PE has my attention and he should have yours as well. Listen to Testers by Johnny PE below.
My first introduction into the booming-sound of Tray Haggerty was off his single, “Bodies.” The song instantly grabbed my attention for its heavy bass and Tray’s expressive performance. To no surprise, finding out a newly released single featuring the exciting rapper alongside Sauce Walka was out I knew I had to jump on it. Tray Haggerty and Sauce Walka’s new collaborative single, “T.R.A.P,” departs from the bass-engulfing nature of some of his other work but embraces a more melodic sentiment. Haggerty’s crooning-singing style gracefully swags all over the reeled-in production as Sauce Walka provides the song with a very much needed contrasting verse that exemplifies boisterous bravado. “T.R.A.P” feels like a night with the homies or a solo drive around the city as you contemplate the execution of future wins. Keep an eye on Tray Haggerty as he prepares to release his long-awaited project, Blossom, in August. Listen to “T.R.A.P” by Tray Haggerty featuring Sauce Walka below.
There is a lot more that comes with being a rapper than just simply having the skill to rhyme. The exceptional standout’s deliver a combination of storytelling, individuality, as well as technical skill. An exciting and promising new name to place in this category is Jiles. The Brockton, Massachusetts rapper composes gritty verses with a concrete-toughness that is felt through his choice in production as well as through his storytelling ability. His new five-track EP, It’s Not Much, but It’s Mine, may only run a total of ten minutes, but its content and delivery make the showcasing seem much more lengthy. Jiles creates this world through his inspiring rapping ability, articulation, and emotive performance that transports listeners into the real-world situations the Massachusetts rapper depicts. Two of my favorite and absolute standout tracks, “Stones” featuring Big Super, and “Alibi,” are made up of heavy production and Jiles’ incredibly menacing voice that adds extra weight to every syllable he raps. Although the aforementioned-songs are my personal favorite, Jiles’ ear for darker beats completely texturizes the project making every track a clinical exhibition on his ability to deliver raw testaments of his life and upbringing. Listen to It’s Not Much, but It’s Mine EP …