Premiere: Pay The Price – [Nippa]
Just over a month ago to date, UK talent Nippa made his debut on our pages with “Situation” — a deeply refreshing track, bolstered around bouncy production, silky smooth deliveries, and a sense of homegrown self that seeps through the infectious visuals. Simply put, Nippa’s music is the type that doesn’t pray on a viral moment or a TikTok dance to get moving. Rather, it leans on authenticity and sheer quality — the type of thing that anyone feels comfortable texting to a friend or playing at a party, which is arguably the highest form of cosign there is, when personal taste is put on the line without any other motives involved. Around the time “Situation” was released, Nippa was starting to gain some attention from U.S. and Canadian outlets, and is now buzzing out of the UK as a red-hot new talent with cosigns from the likes of Boi-1da and Blxst, spins from BBC Radio 1Xtra, a follow from FKA Twigs, and more — that is, while finishing up his last year of university in Kent, where peers have started to recognize him around campus. Nippa is a storyteller, he’s charismatic, he can sing, he can rap, and most impressively, …