Chicago native Joey Purp is without a doubt one of the best pure rappers that the city has to offer, and honestly, he just might be one of the best lyricists that Chicago has ever seen. Yesterday, Joey Purp released a brand new music video for “Mob Ties”, and it’s a hit! As soon as I heard the beat of what sounds like a (slight) flip of a classic Biggie sample, I had a good feeling that Joey was about to do some damage. I am not exaggerating in the least bit when I say that I have watched this video roughly 20-25 times in the last 24 hours, it’s so sonically pleasing, and another great record to add to Joey’s impeccable catalog. Do yourself a favor and press play below!
deem spencer is an artist that I have been a fan of for a minute now, he’s one of the most unique creatives that I enjoy listening to, and today he is back on our website with his latest music video for “wife wife”. This visual is mainly shot within the subway system and the streets in what appears to be New York, it’s a minimal visual in terms of production, but they got creative with it and were able to make something memorable out of it. I am going to be keeping a close tab on Deem Spencer for the rest of 2021, this is a pivotal year for him, but I know that he is going to make the most out of it.
Last week when we were on set for a different music video, Cole pulled his laptop out in the middle of the set and uploaded the “House Party” music video by Chicago natives DCG Shun and DCG Bsavv. The visual has been performing pretty well considering how brand new the DCG Brothers are, and a few minutes ago, we decided to release the behind-the-scenes footage from that video shoot on our Lyrical Lemonade 2 YouTube Channel. This video highlights how this music video came together, trust me when I say that the shoot day was a scramble once our initial location got pulled, but the legend CB made it work like he always does. Take some time out of your Wednesday to check out this new BTS below!
At some point last week, I got put onto two new artists coming out of Chicago that go by the names of YB Redencion and FlyNari, and today they are making their LL debut with their new visual for “Hold Back”. YB kicked off the track and displayed some truly beautiful singing abilities, not to mention that he was flowing nicely when he decided to rap. FlyNari jumped on the song about halfway through and he really complimented what YB was doing, he gave a standout contribution, making for a great record all-around. Chicago has a crazy amount of talent coming out right now, and the young new artists like this make me feel like the city is going to be in a good place for many years to come. Watch this brand-new music video below! Shot by Zaevisuals https://www.youtube.com/watch?v=NObPDF8w1CY
A little less than two weeks ago, Cochise came to Chicago to shoot his latest music video for “Tell Em” featuring $NOT, directed by Lyrical Lemonade’s own Cole Bennett. The day before that video was shot, Cole asked if I would be interested in interviewing Cochise, who I knew very little about at the time, so I agreed and started doing some research. I met Cochise roughly fifteen minutes before this interview started but it turned out GREAT, he has such an amazing personality and it made for one of my favorite interviews that I’ve done to date! I spoke to Cochise about several topics in this interview such as when he first started making music, his love for Odd Future, his soccer career, his new record “Tell Em” featuring $NOT, using his voice like an instrument, how he wanted to become a pirate and much more. Take some time out of your Monday to watch this brand new interview below!
DCG Shun and DCG Bsavv are two of the most talented new artists coming out of Chicago at the moment, but we here at Lyrical Lemonade have been big advocates for them for over a year now. Way back last summer, we brought them by the LL headquarters here in Chicago for an interview + just to chop it up & learn more about them. Since that day, we have had the utmost love + respect for these two, and I believe that they would say the same. Today, we just released our brand new music video for “House Party” by the DCG Brothers, and it’s definitely going to be one to remember when you look back at our catalog years from now. The story behind the day of this video shoot was an interesting one because originally we were supposed to shoot this at a frat house on the USC campus. We went to the frat house the day before to scout and everything was smooth, but when we showed up the day of, it fell through and we had to find a new location on the fly. Much love to our video production team for making a great …
O apologize because I am a couple of weeks late to this article, but sometime in the middle of May, Nascent recruited Duckwrth and Saba for an amazing new song/visual for “Lock It Up. Nascent is somebody that I have known about for some years now, he is a talented producer and from what good friends of mine like femdot tell me, a great person. On this release here, Nascent created a substantial instrumental, one that you could listen to by itself on repeat for hours if you wanted to. When you get two specials artists like Duckwrth and Saba on a beat like this, you can only expect greatness, and that’s exactly what we received. Do yourself a favor and watch this new visual below!
A few days ago my close friend and co-worker Cole Bennett brought an artist to Chicago by the name of Cochise, it was my first time meeting Cochise, and we quickly hit it off because he has such an infectious and friendly personality. Cochise is also an unbelievably talented artist, so this past Wednesday, we took the trip to Sandwich, Illinois (yes that’s a real place), and Cole directed a brand new music video for Cochise’s song “Tell Em” featuring $NOT! The music video shoot started early in the morning and didn’t wrap up until almost five in the morning on Thursday, and after a few hours of sleep, Cole decided that he wanted to edit + turn around this music video in ONE DAY. Now, at 1PM on Friday, we have just been blessed with the final product. This was honestly one of the most fun visual projects that I can recall in a minute, Cochise and $NOT are amazing people and this whole process was just memorable. The fact that Cole invited these two artists to stay at his house for the few days they were in Chicago, and he actually edited the video with $NOT and Cochise …