Summer is just the right time for simplistic, warm-weathered music to take over our playlists, and today, an artist by the name of UMI is here to do just this with her song and matching visuals entitled “Friendzone”. What marked this release as something special from my very first listen was the way that it so clearly details the specific emotion that comes with the friend zone, only to end up matching such an independent aesthetic with playful deliveries and exuberant coloring/scenery. The visuals pull any and all loose ends of the song together and tie an already-impressive release into one functioning work of art, and stepping back for a second, it can be confidently proclaimed that UMI is an extremely talented artist who will undoubtedly see great success in the months to come. For now, “Friendzone” is just what we needed this summer, so check it out below and let us know what you think in the comments!
Directed by Eddie Mandell, Cade Laranang, Tierra Wilson (UMI), and Aamir Khuller
Produced by Purpp God
Mixed and Mastered by Young L3X